Today, everything we need can be found easily on the internet, thanks to digitalization. Buyers and sellers can meet online, and transactions can take place through the internet.
While it may only be virtual, competition still exists. There is a harsh truth to this: if your page does not rank among Google’s top 10 searches, you may not be able to see your website on the search engine.
As per SEO expert Vikas from Inbound Media, 75% of the people who search on Google never scroll past the first page of results, even if 34,000 searches are conducted every second. As a result, Search Engine Optimization (SEO), which makes up 93% of online experiences, comes into play.
What is SEO?
Search engine optimization or SEO is a method of enhancing the visibility of your websites in search engines like Google, Yahoo, and other social media platforms. A well-planned SEO strategy will help you to generate traffic, increase sales, and improve your ranking in search results.
However, creating an effective SEO strategy requires close cooperation between you—the webmaster—and professional web developers. Understanding basic SEO concepts and choosing the best tools for the job is essential to creating a successful SEO-friendly page.
Therefore, if you’re planning to create an SEO-friendly website of your own, here we have listed some important points to consider.
Responsive website design
It’s difficult to understand what a responsive website design looks like without first understanding how it affects users’ accessibility. Most websites are designed with a fixed viewport that doesn’t change as the user navigates the page. This limits users with smaller screens from accessing all content and forces them to scroll through pages repeatedly to view everything.
A responsive website has only one viewport and can be navigated easily without limit on any device. This makes mobile and tablet users comfortable and happy, while also increasing site performance.
This is especially important for businesses catering to customers using mobile devices. A responsive website design can transform a mediocre website into a powerful tool for business success.
Fast Loading Speed
The loading speed is a ranking factor that Google uses to measure the user experience. Also, the Core Web Vitals metric is used to measure a site’s performance.
Despite the importance of relevant content, Google still prioritizes pages that are faster than others. This means that if everything else is equal, the search engine will rank the page higher.
Title and Meta Description
Title tags and Meta descriptions still matter. It may not be crucial for your page to rank up on search engines; it still presents promotions to your website.
If it captures the user intent, then high click-through rates can create organic traffic, which means improving conversions. But more importantly, potential customers can visit your page and may find it more than what they need.
Avoid Duplicate Page Content
Putting together an informative website is a great way to teach people about topics you are passionate about. However, it can quickly lead to duplicate content when authors focus on too many points without taking the time to outline the information clearly and concisely. This makes it easy for readers to misinterpret the information and create a distorted view of the subject.
To avoid duplicate content, you must be diligent in planning your content and avoiding repetition while writing your articles. Doing so will make it much easier to produce an informative website without confusing your readers.
Low Size Images
The size of the image plays an important role in website ranking because search engines use it to determine how important a page is. Small images encourage more people to share an image on social media or as part of an email campaign than larger ones do. This increases the number of people visiting your website and increases your website’s traffic.
A study found that 71% of internet users like small images on websites better than large ones. People also prefer sites with small images that are well-crafted and have good composition. A well-composed small image makes users feel interested in the content when they see it.
A study found that 60% of mobile users like sites with smaller text better than larger text. Images with good composition and colour balance also look better at lower resolutions, such as on a smartphone’s screen.