Establishing an online presence and churning out content are no longer sufficient to survive the competition of this digital age. A significant percentage of searches that are carried out in Australia and other countries comes from mobile devices. Although the tactics of paid and local SEO differs, all the efforts are toward attaining similar goals. Without mincing words, the latter has been gaining popularity over the last four years and it will continue to remain relevant. The main difference between the two is that local SEO is based on user intent.
Why paid and local SEO still matter
They are effective ways to expand your brand, generate more leads and boost your online presence within a short period of time. Truth be told, taking advantage of local SEO has made it possible for local customers to easily find many brands on the internet. The reputable Melbourne SEO Agency often uses local optimization tactics such as reputation management, link building, directory management and on page optimization. They also help clients to carry out an in-depth local keyword and competition research.
Tips to leverage paid and local SEO in Australia
Your best bet is to select the right specialists once you’re ready. It’s essential to choose an affordable company that offer the range of services you need. Hiring an expert is unarguably a smart way to save costs, time and prevent any costly mistake. Avoid choosing the cheapest SEO service provider as this decision often comes with various risks. Most local SEO experts can handle paid and organic SEO. The bottom line is to discuss your needs and expectations with them before the beginning of the project.
The customized SEO strategy that is created by a professional will assist in convincing customers to drop raving reviews for your business. Ensure that you check the SEO agency portfolios and contact some of their past and current clients. Here are some additional tips that will go a long way as you implement your paid and local SEO strategy.
- Verify your local directory listing
Check your local directory listings on different sites like Foursquare, Urban Spoon, Yelp, Yellow pages and Yahoo Local. More so, get rid of duplicate listings that you discover on the directories.
- Provide consistent NAP citations
NAP basically stands for name, address and phone number. Ensure that your NAP is consistent across all platforms on the web so that search engines will prioritize your brand. It goes without saying that you should engage in citation optimization for better exposure.
- Take reviews seriously
The importance of reviews can’t be underscored in local SEO. Encourage customers to leave reviews and ratings of your product or service via social media or other appropriate means.
Chances are your competitors have already taken advantage of local SEO in their businesses. In view of this, you need to invest in organic, paid and local SEO strategies so as to get the best results. It doesn’t stop there, share local content that can add value to your audience regularly. As time goes on, your entire SEO marketing efforts will drive more traffic and sales to your site.